The recent kerfuffle about the new afternoon broadcast time for Playschool indicates many parents really care about children’s TV. But there are much bigger issues at stake. The Australian Communications Media Authority is carrying out a review of Children’s Television Standards that has attracted a wide range of submissions, covering everything from junk food advertising to a new digital children’s channel. However, industry veteran Patricia Edgar says the debate should be about content and adapting to the new media environment, which has changed dramatically since the standards were introduced in the mid-1970s. Listen here.

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